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Best Preventative Wrinkle Cream



  • Drastically Reduces the Puffiness and Dark Circles
  • Improves the Elasticity and Reduces Thinning skin
  • Buy More and Get More for Free


  • Poor Customer Service Support
  • Ingredients Contains Proprietary Blends
  • Effectiveness comes with a slightly above average price  

Finding the best preventative wrinkle cream or serum to stop aging, fight sun damage and pigmentation can be quite difficult. Products like Neutrogena, The Ordinary Retinol Serum, and L’oreal Revitalift Triple Power Intensive Overnight Mask come to mind. Wrinkles are a fact of life. We can’t avoid them all together, but we can absolutely reduce them and prevent them from turning up in large numbers.

There are so many anti-wrinkle creams on the market, catering to all ages, budgets and skin types, so we’re in luck!

Read on to find out more about the best preventative wrinkle creams for you...

Best anti aging cream for 20s, 30s, and 40s 

According to what decade you’re in, your eye cream needs to have a few specific ingredients or features.

In your 20s: Lucent Skin Eye Cream

Your skin is still pretty fresh, supple and plump in your twenties. But it is just starting to show signs of aging such as fine lines and wrinkles around the eyes.

This is the time to use a preventative cream which will help to curb the lines from deepening and growing into your 30s. You also need a cream with caffeine to take care of puffiness from those busy work weeks and late nights. An affordable and effective product is the Lucent Skin Eye Cream.

In your 30s: Lucent Anti Aging Moisturizing Cream

Wrinkles begin to be more visible in your 30s as your skin’s collagen production slowly slows down. Retinol is one of the key ingredients used to renew and smooth out older skin.

A serum with retinol is Lucent Anti-Aging Moisturizing Cream which uses safe concentrations of retinol so your skin can reap the benefits without becoming irritated, which can happen when you use retinol in higher doses too quickly.

In your 40s: LilyAnna Naturals Retinol Cream

In your 40s, wrinkles and fine lines deepen and begin to settle more permanently into the skin. An overnight retinol cream is a smart addition to your skincare routine.

The LilyAnna Naturals Retinol Cream is an affordable yet very effective night mask. It is great for people in their 40s because it intensively works on the skin to tighten, firm and tone the skin overnight. It’s also very hydrating which is great for slightly older skin, as moisture levels tend to drop.

What about the guys?

Women aren’t the only ones who get wrinkles! And they’re certainly not the only ones concerned about it. Guys, you’re not off the hook for good skin need wrinkle cream too.

So you’re dying to know...what’s the best wrinkle cream for men?

Lucent Cream is great for both men and women.

HINT: men can use eye cream made for women too. There’s really no difference between the products, apart from the marketing to make it more “manly”. If floral scents and pretty packaging turns you off, go for something like the Kiehl’s Age Defender Moisturiser For Men. Neutrogena also has an affordable anti-aging skincare line for men.

What about oily skin?

Oily skin needs attention in the anti-aging cream department, just like dry skin. But it requires a different formula. Luckily, the skin around the eyes tends not to get as oily, so you can be flexible with eye creams. But for all-over face creams and cleansers, oily skin needs a lighter, less greasy formula. Gel-based creams are the best way to go as they hydrate the skin without adding a barrier of moisture which dryer skin needs.

By this point you’re probably wondering how to cleanse your skin, especially if it’s acne prone. Harsh cleansers may seem like the best idea, when in fact...oil-based cleansers can be the most effective, as contradictory as it may seem.

Oil removes dirt and makeup thoroughly, while gently adding moisture to the skin. The best oil cleanser for acne is arguably the DHC Deep Cleansing Oil. It removes every little trace of makeup, dirt and excess oil, while keeping the skin soft and hydrated. Remember that cleansers are washed off the face, so they can be a little more emollient than moisturizers which sink into the skin.

Cream for oily skin: when moisturising oily skin after cleansing, it’s important to get maximum hydration without adding an unnecessary layer of grease or oily residue. A gel-based moisturising “cream” like the Clinique Dramatically Different Moisturising Gel will keep the skin comfortable and hydrated without becoming an oil slick.

What about sensitive skin?

Sensitive skin needs extra gentle treatment to keep it from reacting and becoming red, sore and flaky. How do you know if you have sensitive skin? Check the list below for an idea...

Signs of sensitive skin:

  • Redness after application of creams or cosmetics
  • Itchiness or painful irritation
  • Very dry or scaly patches after applying creams or cosmetics
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    Irritation to perfumed products

If you experience some or all of these signs, then you have sensitive skin to some degree.

So what next? Read on for tips...

Sensitive skin care tips for your sensitive skin care routine

  • Avoid all products with added perfumes and scents
  • Look for products which specifically state they’ve been dermatologically tested for sensitive skin
  • Remove your makeup with a gentle, oil-based, fragrance-free cleansing oil
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    Avoid cleansers with soap and opt for oil-based, natural cleansers designed for sensitive skin
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    Add a plain serum with anti-inflammatory, calming properties
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    Add a simple day or night cream to lock in moisture
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    ALWAYS wear an SPF during the day to avoid redness and sun sensitivity

How to stop sensitive skin

The bad news is that if you have sensitive skin, there’s not a lot you can do to change that. However, you can stop symptoms from appearing by following a sensitive-friendly skincare routine and lifestyle.

Here are a few tips to avoiding allergies or irritations:

  • Always patch-test makeup before using it on the whole face
  • Always patch-test new body creams or shower gels before using
  • Take warm showers as opposed to piping hot ones which can strip the skin of moisture and cause flakiness and itchiness
  • Hand Pointing Right
    Use a sensitive-friendly washing machine detergent
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    Find the products which work for your skin and stick to them

Product Tip:

Aveeno is a great brand for sensitive skin. They use the best ingredients for very dry and very sensitive skin. They’re pretty affordable too.

Best wrinkle cream for sensitive skin

Lucent Anti-Aging Moisturizing Cream

The situation: you’ve got sensitive skin and you’re also concerned about wrinkles.

The solution? A wrinkle cream which is designed for sensitive skin and aging skin. The Weleda Awakening Serum is designed to be intensively moisturising and age-rewinding, but because of Weleda’s gentle approach, it’s safe for sensitive skin.

What about dry skin?

Dry skin can be really hard to manage, especially in colder months when indoor heating and wild winds strip you of any remaining moisture. To combat this and to keep your wrinkle-prevention routine maintained, you need effective products. Here’s are examples of a dry skin routine for morning and night:

In the morning:

  • Start with an oil-based cleanser to clean makeup and dirt
  • Add a layer of hydrating oil such as rosehip
  • Add a layer of a rich moisturiser with an SPF
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    Leave the moisturiser to soak into the skin before applying makeup
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    Use a dewy foundation and avoid matte foundations

At night, before bed:

  • Start with an oil-based cleanser to clean makeup and dirt
  • Add a layer of hydrating oil such as rosehip
  • Add a layer of a rich rich night cream
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    Add an eye cream to combat lines and wrinkles as you sleep

Product Tip:

the best wrinkle cream for dry skin is the Bobbi Brown Hydrating Eye Cream. This is a great cream for dry, sensitive and aging skin.


Whether dry, oily or sensitive, there’s a preventative wrinkle cream out there for you. The best anti aging creams for 2018 (as seen in this article) are effective, highly-rated, and worth your money and time.

Add a few anti-aging products to your daily and nightly skincare routine such as a night cream, eye cream and SPF cream.

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